Multilingual SEO for Your Web Site

Multilingual SEO in THailand

If you are looking for Multilingual Search Engine Optimization (SEO) and website marketing services, you have come to the right place.

We have successfully optimized websites in English, Russian, Thai, French and German. SEO follows the same rules in all languages, so multilingual optimization is simply a matter of applying the specific rules of each language to the search engines’ algorithms.

Multilingual SEO Marketing International Search Engine Optimization or multilingual SEO is the backbone of any global search marketing campaign. First we develop a list of search terms or keywords that people might use to find your website.

This is not a simple matter of translating your English keywords. People might be using three terms in English, where only one exists in Russian. Or they might be searching for one main term in English, but searching for several synonyms in Russian.

We optimize the pages of your website just as we would in English or Thai, using the same sound principles that will bring long-term success to your website.

Factors reviewed include:

  • Link popularity and search engine saturation
  • Structure, URLs and browsers
  • Site Navigability
  • Source code and content
  • Language recognition issues

International Search Term Research

Keyword Research in any language Keyword research is the cornerstone of any International SEO campaign and it is used to assess the popularity of keywords and the amount of competition existing for specific search terms. This can then be used to decide which keywords should be included on your site, and which shouldn’t. As well as specific keywords, search term research identifies search phrases and search patterns which can be built into both the page and meta-content of your website. As each country and language has different search patterns and search terms, successful International SEO requires detailed research into searcher behavior and language usage in each market.

Website Localization and Content Review

This stage is a review of all of the content on your site to assess aspects such as:

  • Headers
  • Keyword Density
  • Keyword Prominence
  • Formatting (Bold, Italic, Underline)
  • Internal Linking

To ensure that your website has the greatest possible impact on its target market, the copy is reviewed by a native of the market, to guarantee that the keywords used are the most appropriate for the target audience and the local language search engines.

Link Building

Link Building Link building is offered as an individual service, but is an intrinsic part of every SEO campaign and includes:

  • In-country Language links ( local links will be targeted for maximum impact)
  • Keyword targeting
  • Directory submissions
  • In-site link building
  • Advanced link building with specific phrases
  • Link analysis – including anchor text reviews

The next step is typically link-building, which is also tougher on the non-English Internet. There are fewer websites to exchange links with, fewer directories and almost no article banks. Fortunately, much fewer links will yield results in Russian or German than would be required for equivalent search terms in English.

Posted on November 22, 2013 in Web Design

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